How to build the perfect website
If you want to get your business online but lack the technical skills to do so in-house, you will need the help of a web designer. But what qualities should you look for, what can you expect to pay and how long should a project take?
Finding the right web designing company
Top designers can adapt their style to suit clients’ needs, and this should be evident in their portfolios.
Successful designers tend to be part of online communities, such as Behance or Coroflot, and can rate each other’s designs and portfolios, which helps improve their skills. Before hiring a designer, take a look at their pages on these sites to get a feel for their work
Three things your website should achieve
Clean design
Your site should load quickly, feature high-resolution imagery and be separated into crisp and clean sections that are easy to navigate.
Mobile friendly
Responsive web design involves ensuring a site looks as good on a mobile device as it does on a desktop. More people now access the internet from mobile devices than desktops, so failure to get up to speed means you’ll be left behind.
Easy navigation
You need to determine the actions you want customers to take on any given web page and make it easy for them to do so. This could range from making a purchase or subscribing to your email newsletter.